Free UTM Builder with Link Shortener
Build campaign links with UTM parameters and get a clean short URL in one step. iny.one is a free UTM builder that tags your links for Google Analytics, shortens them so they look good anywhere, and generates a QR code for print — no sign-up needed.
How to build a UTM link
- Paste the destination URL of your campaign (landing page, product page, article).
- Fill in utm_source, utm_medium and utm_campaign. Use consistent lowercase naming.
- Get your tagged short link, copy it, or download its QR code for offline media.
The UTM parameters, explained
- utm_source
- Where the traffic comes from: google, facebook, newsletter, linkedin.
- utm_medium
- The channel type: cpc for paid search, email, social, qr_code for printed codes.
- utm_campaign
- The specific initiative: summer_sale, product_launch, black_friday_2026.
Naming conventions that keep your data clean
Inconsistent tags ruin attribution: Google and google are two different sources in your reports. Always use lowercase, pick underscores or hyphens and stick to one, and use names that will make sense in six months (spring_sale_2026, not test2). Because iny.one stores the parameters with each short link, your dashboard shows exactly which campaign drove every click.
Why shorten UTM links?
A URL with three UTM parameters is long, ugly, and easy to break when copied. Shortening it hides the machinery from your audience, prevents manual editing mistakes, and gives you click analytics on top of your regular web analytics. The QR code option extends the same tagged link to posters, packaging, and print.